By taking a look at the fastest-growing Facebook apps with between 10,000 and 100,000 monthly active users, we can sometimes spot hits early, before they hit major growth spurts. However, this past week we saw a few apps that told us something else. People are using Facebook apps for religious and social celebrations around the world. While these apps aren’t likely to stay popular once the celebrating ends, they do show the diverse interests of Facebook’s growing user base — and perhaps the apps’ developers can figure out how to build a longer-term user base from the people they’re getting now.
Indeed, it appears that almost all of the apps below were created through a white-label app called “Gift Creator,” which itself has more than half a million users.
At the top of the list is “Kartu Lebaran,” an Indonesian virtual card-giving app that has grown by 54,000 users over the past week to reach 63,000 monthly active users. The app means “Lebaran card” in the Indonesian language — “Lebaran” is a term used by some Muslims in Southeast Asia for Eid ul-Fitr, a celebration held at the end of the holy month of Ramadan. Eid occurred on the 20th and 21st of this past week, depending on what part of the world you were in. At third place was “حــلـــويـات الـعـيــد” or “Eid sweets” in Arabic. Similar to the Lebaran app, you can give virtual sweets to celebrate Eid with loved ones. The app has grown by 26,000 people over the course of Eid to level off at 34,000 earlier this week.
|2.||What is your Euro-persona?||65,872||+28,946||+78.4||Mark Burnash|
|4.||Shana Tova! Rosh HaShana 5770||45,932||+24,745||+116.8||—|
|5.||Amici Secrets||18,977||+16,872||+801.5||Super Apps|
|8.||Kisses & Erotic||34,814||+14,819||+74.1||—|
|10.||Fiestas Patrias||49,375||+13,560||+37.9||Claudio Campis Torres|
|11.||Vérité ou Mensonge||21,272||+13,133||+161.4||Bien|
|12.||Friend of the Day||44,887||+12,911||+40.4||Team Moulin|
|13.||(Lil) Eco Racer||87,725||+12,198||+16.2||Green Patch, Inc.|
|14.||The Fortune Teller||83,703||+11,936||+16.6||—|
|15.||Power of Prayer||74,749||+11,431||+18.1||—|
|16.||Angel Fun||82,489||+11,422||+16.1||Paul Thomas|
|17.||Pittsburgh Steelers Swag||72,075||+11,386||+18.8||Andrea Massari|
Meanwhile, many celebrating the Jewish holiday of Rosh Hashana made use of the “Shana Tova! Rosh HaShana 5770” app — putting it at fourth place on the list. Rosh Hashana, celebrated between the 18th and 20th of the month this year, is the Jewish-calendar new year; “Shana Tova” means something like “happy new year.” 5770 is this year in the Jewish calendar. As with the Eid apps, this one lets you give virtual gifts to people.
This past week saw ongoing celebrations for Chilean independence day Fiestas Patrias, via the continued growth of an app of the same name. The Fiestas Patrias app grew by nearly 14,000 users over the course of the week to reach nearly 50,000 people total. It’s another gifting app, albeit with national symbols like the Chilean flag instead of Eid cards or whatever, and came in at tenth place on the list.
And for some people, this part of the year marks the start of another, not quite as holy period: Football season. While there are much larger football applications made by companies like Watercooler and Citizen Sports, a couple showed up on this list made by smaller developers. One is Pittsburgh Steelers Swag, an app for giving virtual Steelers gear to your friends — the basic gift-giving app design style. It has been growing slowly and steadily since early August, seeing a stronger uptick this past week: It gained 11,000 people to reach 72,000 monthly active users.
Another football app also appears on the list: “SportsButter Football,” a fantasy football game made by SportsButter. It grew by 11,000 people to reach 38,000 by the end of the week. The two football apps came in at number 17 and 18 on the list, respectively.
In conclusion, now is a good time to be a seasonal app builder, but we don’t expect any of these apps to gain serious long-term traction. However, perhaps we’ll be proven wrong. Perhaps some of these small-time developers will figure out how to leverage their small audiences now into something bigger, later. That would be quite a story.