Bing Continues Modest Gains

Modest Share Gains for Bing Continue: ”

Comscore’s monthly ratings are out and Bing continues a slow but steady gain in share, to the slight expense of Google and Yahoo. Bing has a massive marketing push on right now, but also, I think the service is starting to gain footholds with users who see it as a regular alternative to Google. I am also a fan of the recently unveiled visual search interface – I think it augurs some serious new – and useful – approaches to sifting through massive amounts of related data.

From the Thomas Weisel’s analyst coverage, sent to me in mail:

Google maintains dominance within ‘core search’ but Bing Nudges Up m/m at Yahoo’s and Google’s Expense: Core search excludes searches conducted on video, local and map portions of the companies’ websites. Google’s U.S. query share of core search queries was down 11bps m/m to 64.6% in August but increased nearly 1.3 percentage points from August 2008. Yahoo’s share was flat m/m at 19.3% in August and decreased 39bps y/y. Microsoft’s share increased 35bps m/m to 9.3% in August and up 89bps y/y. Ask.com’s share were was flat m/m at 3.9% in August but decreased 45bps y/y. AOL’s share decreased 14bps m/m to 3.0% in August and decreased 133bps y/y.

Our take: Google continues to dominate audience market rankings in the U.S. while Microsoft has shown some signs of stabilization and a modest uptick with the launch of Bing in June. Yahoo, while having shown signs of stability over the past 12-18 months, has recently started to lose market share again, declining from 21.0% in January to 19.3% in August. Taken together, Yahoo and Microsoft represent 29% of the core search market in the U.S., flat with the previous month. Microsoft’s new search engine, Bing, was launched at the beginning of June alongside an $80-100mn advertising campaign. This is the third month of data reflecting Bing’s impact. While the data indicates a very modest near-term bounce, we will be watching closely to see if any query pickup is sustainable.






MSN Bing Launches Visual Search

Bing Launches Visual Search: “

visual-searchText search can only take you so far. Sometimes, you know exactly what something looks like, but you just can’t remember the name. A new Bing feature called Visual Search will come in very handy in such cases.

Looking like something coming from Apple’s labs, Visual Search presents you with a grid of images, making it easy to find exactly what you need without having to know its exact name.

It works great when, for example, you’re shopping for gadgets or looking for a famous person whose name you just cannot remember. You can also start by browsing; for example, the Visual Search lets you visualize MLB players, after which you can filter them out by their earnings and various game stats.

The feature is powered by Silverlight, and the content for Visual Search is provided by several sources, one of them being MSN. The transitions look quite cool; I’d prefer a black over white background, but that’s a matter of personal preference. The layout may look too busy at first, with 50 images shown in the grid, but it’s actually not that hard for the brain to find the right image when you know what you’re looking for.

You’ve got to hand it to Microsoft, after switching from Live Search to Bing (and doing relatively well with it), they’ve been steadily introducing new features, focusing on the ones that their biggest competitor – Google – is lacking. Visual Search might not revolutionize search and make users suddenly start switching from Google to Bing, but it’s another piece of the puzzle that makes Bing competitive in the search game.

You can check this new feature out at Bing.com/visualsearch.


Reviews: Bing, Google

Tags: bing, visual search