Why Facebook, Twitter & The Little Guy Should Be Scared: Google Wave

Have you ever tried getting in contact with Google customer service? I’ve thought about it, but have never actually tried. If you have been successful, please let me know how your experience was with them in the comments below this article. I simply never had the ambition to even try. Someone once likened their customer service to that of a visit to the doctors office where you have to wait 45 minutes to get in, the incompetence of the bureau of motor vehicles and the worst service you’ve ever received from a phone company…..times 500. Basically, if you are able to get through, they simply direct you to their back website where you may then email them–lucky you! Hold onto that luck because you’ll need it to get any worthwhile response…if any.

But I must say, what I’ve seen with their demonstration with Google Wave, I am impressed. You can view their demo of the wave here. But that’s what actually scares me. It scares the crap out of me actually. Why? Well, look at Google Search, Adwords, & Adsense. Can you say monopoly? That’s changing a bit with other ad networks popping up, but they’ve managed to Dominate paid search–all while having THE WORST customer service in the world. How do they do that??? Well, they obviously have a great product in high demand. That’s the scary part. It’s like a mean monster having the power to create water on a deserted Pacific island. If you make that big monster mad, well, forget it, you’re screwed. It’s like in the land of the blind, the one eyed man is king. In the land of paid internet search, Google is king…there is no other.

Ever heard of a Google slap? Did you see what Twitter did to all those marketers that added or deleted friends too quickly? Ever sent out a bunch of emails on Facebook asking a lot of people to be friends? They don’t like that sort of thing–it’s kind of spammy. Google already has enough power and control and this Wave thing will only consolidate power even further?

Think I’m joking? While Google likes to say it wants the Wave to be open, it only invited 100,000 people to test it. Want to get into the network? You have to be invited. How waspy is that? Some remember that that is how gmail was introduced and people were willing to pay money for it. Think you can buy your way in? Nope. People have already tried so Google is no longer allowing anymore user invites. So much for openness.

So I am giving Google credit for their Wave, even though I’ve never personally used it. Heck, it only took them 2 years to develop it. But at least Google is in the black making money which is more than Facebook and Twitter can say.

I just hope Yahoo or MSN come out with something similar to rival the colorful  jolly  G giant. If not, where are all the little guys to go when Google gives them the boot for spamming or inviting too many friends? I don’t care for spam as much as the next person. But when a small publisher that’s just new and starting out tries to get into Adwords and can’t because they don’t get 100k views per month…well, that’s just not very open to me. Call me silly.

So Google will deserve all the credit they get for this little Wave app–and they do deserve it. I just hope and pray that there are alternatives being developed because it just doesn’t seem fair when the new guy gets shut out just because he can’t generate traffic like some of the big dogs.

So what do you think? What impact do you think Google Wave will have on online marketing and other services like Twitter and Facebook? Leave your comments below…

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Bing Continues Modest Gains

Modest Share Gains for Bing Continue: ”

Comscore’s monthly ratings are out and Bing continues a slow but steady gain in share, to the slight expense of Google and Yahoo. Bing has a massive marketing push on right now, but also, I think the service is starting to gain footholds with users who see it as a regular alternative to Google. I am also a fan of the recently unveiled visual search interface – I think it augurs some serious new – and useful – approaches to sifting through massive amounts of related data.

From the Thomas Weisel’s analyst coverage, sent to me in mail:

Google maintains dominance within ‘core search’ but Bing Nudges Up m/m at Yahoo’s and Google’s Expense: Core search excludes searches conducted on video, local and map portions of the companies’ websites. Google’s U.S. query share of core search queries was down 11bps m/m to 64.6% in August but increased nearly 1.3 percentage points from August 2008. Yahoo’s share was flat m/m at 19.3% in August and decreased 39bps y/y. Microsoft’s share increased 35bps m/m to 9.3% in August and up 89bps y/y. Ask.com’s share were was flat m/m at 3.9% in August but decreased 45bps y/y. AOL’s share decreased 14bps m/m to 3.0% in August and decreased 133bps y/y.

Our take: Google continues to dominate audience market rankings in the U.S. while Microsoft has shown some signs of stabilization and a modest uptick with the launch of Bing in June. Yahoo, while having shown signs of stability over the past 12-18 months, has recently started to lose market share again, declining from 21.0% in January to 19.3% in August. Taken together, Yahoo and Microsoft represent 29% of the core search market in the U.S., flat with the previous month. Microsoft’s new search engine, Bing, was launched at the beginning of June alongside an $80-100mn advertising campaign. This is the third month of data reflecting Bing’s impact. While the data indicates a very modest near-term bounce, we will be watching closely to see if any query pickup is sustainable.